Occasionally, we send emails to our account handling department to help them grab life by the digitals and spin it round their twitters. We call it 'Digital Spam' because it's basically spam about digital stuff. Sometimes they're interesting. Here's one with an unfunny cartoon and a dinosaur idiom:
DIGITAL SPAM: COULD VS SHOULD
Here’s an eerily familiar ‘toon from the
marketoonist, and it accompanies a typically ranty blog post about how clients are so obsessed with ‘doing digital’ that they’re forgetting to ask the right questions. Read it
here.
For my part, I’ll just leave you with this short piece of dialogue from Jurassic Park:
Dr. Ian Malcolm: I'll tell you the problem with the scientific power you're using here: it didn't require any discipline to attain it. You read what others had done, and you took the next step. You didn't earn the knowledge for yourselves, so you don't take any responsibility for it. You stood on the shoulders of geniuses to accomplish something as fast as you could, and before you even knew what you had, you, you've patented it, and packaged it, you've slapped it on a plastic lunchbox, and now ... [pounds table with fists] ...you're selling it. [pounds table again] You want to sell it, well...
John Hammond: I don't think you're giving us our due credit. Our scientists have done things nobody's ever done before...
Dr. Ian Malcolm: Yeah, but your scientists were so preoccupied with whether they could that they didn't stop to think if they should.